Our Story
Since its launch in 2016, Couture very quickly became one of the top-selling and most sought-after sugarpastes available.
Developed specifically for use where quality of finish is everything, Couture has outstanding handling and covering properties that have proved a revelation for thousands of cake makers, including countless professionals and competition winners.
Professional quality
Smooth, porcelain finish
Colours seamlessly
No tears or cracks
Rolls thinner than other brands
Available in brand new 1kg & 7kg sizes
Couture is made in what cake decorators will know as a ‘Tropic’ style – suited to warm conditions so that even the most elaborate Summer wedding cake will look stunning and remain safe. It feels pretty firm at first touch but after a good knead to activate the natural gums, it handles like an absolute dream, even with extra large, extra deep cakes.
Couture is suitable for vegetarian, vegan, gluten and dairy free diets. Even the palm oil we use is RSPO certified sustainable and ethically produced, reflecting our dedication to environmental responsibility.
We have put decades of experience working alongside top cake decorators to very good use – a luxury quality sugarpaste that’s good enough for competition cakes, but inexpensive enough to use on everyday cakes. With comparable quality sugarpastes costing up to three times as much, Couture remains the sugarpaste of choice for thousands of busy cake makers in the UK and across Europe.
We’re confident that once you try Couture you’ll be converted. Even if you tried it in the past and felt it wasn’t quite right for you then, years of little tweaks have all added up to help create what is now a quite remarkable sugarpaste. There’s no better time to give it a try.
“Originally, Couture was produced on the ‘small’ production line, where we mixed 350kg at a time and some of the ingredients were added manually. We found that this human involvement could cause a little inconsistency between mixing batches, so every now and then we’d hear about a box that was too soft or another that was too firm. We’re delighted that because Couture is now in such demand, production has moved to the ‘big line’ – a million pound, state-of-the-art, fully automated, computer controlled production line. Because everything is automated, we’ve removed any risk of little inconsistencies and we’re producing tonnes of beautiful sugarpaste icing every week”.